Yahoo new logo

Yahoo to unveil a new logo on 4 September

Internet giant Yahoo has decided that it will change its logo on and has kicked off a rather interesting campaign. As part of the logo campaign Yahoo, will unveil a different logo each day on its blog, Facebook and Twitter page. The final logo will be revealed on 4 September.

A statement on the official Tumblr blog post for the company explained the thinking behind a new logo.

Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too. 

Yahoo's Day 1 Logo.

Yahoo’s Day 1 Logo.

We’ve introduced beautiful new products that have changed the way you see the weather, read email, share photos, and follow your favorite sports teams. We’ve partnered with great artists including Macklemore and Ryan Lewis, John Legend, and Imagine Dragons to take Yahoo! On The Road. And of course, we are excited to come together with tumblr, and by extension, its incredible community of creators.

The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences. To get everyone warmed up, we are kicking off 30 days of change. Beginning now, we will display a variation of the logo on our homepage and throughout our network in the US for the next month. It’s our way of having some fun while honoring the legacy of our present logo.

For Yahoo, the logo change is another sign how CEO Marissa Mayer has transformed the company since she took over last in July. Mayer has seen the company make acquisitions like Tumblr (for a whopping $1.1 billion), Summly ( an app that gave summaries for news article, Yahoo bought the app for $30 million). Mayer has also emphasised on the push for mobile and under her stewardship the company released, a new email app for smartphones, revamped Flickr photo service on the iPhone and iPad and the web. An improved Yahoo Weather app was also released which won much praise for its sheer beauty.

The logo change is just another stamp that Mayer is putting on this company.

 

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